Avocados From Mexico returns to the Big Game in 2022

AFM is a non-profit marketing organization that promotes the product of its two founding organizations: the Mexican Association of Hass Avocado Importers, which represents hundreds of importers and distributors; and the Association of Mexican Avocado Producers, Exporters and Packers, which represents avocado producers and packers.

The group is proud to apply what it calls a consumer-like marketing approach to its products, doubling the volume of Mexican avocados imported into the United States over the past seven years, while doubling the preference. brand of consumers during the same period.

“The Big Game has always been an effective way for us to connect with avocado-obsessed consumers. Not only did we first showcase our brand seven years ago at the Big Game, but we broke new ground year afterwards. year to continue engaging and exciting avocado fans, “said Luque.” We’ve taken the past year to build on this success, but we’ve created something totally different. We’re getting ready to launch the campaign. more sales-efficient than we’ve ever created, integrating buyer, digital and brand like never before.

His first four Super Bowl commercials, all from GSD & M, featured Doug Flutie and Jerry Rice (2015), Scott Baio (2016), Jon Lovitz (2017), and Chris Elliott (2018). Energy BBDO then took over with commercials featuring Kristin Chenoweth (2019) and Molly Ringwald (2020). The campaigns have won multiple accolades and media recognition for their performance, especially in the digital world.

According to the AFM, it was the only Super Bowl advertiser to hold the number one (2018) or two of the “Best Digital Super Bowl Campaigns” based on the Merkle Report for five consecutive years.

In addition to her highly visible TV commercial and what she called “groundbreaking digital execution,” the campaign will include a nationwide buying program featuring the former New Orleans Saints star quarterback. , Drew Brees, to prepare fans for the ultimate “Zone Guac”.

Read: What to know about the big business of Super Bowl commercials

Super Bowl LXI will air on February 13 from SoFi Stadium in Los Angeles. NBC, which owns the exclusive rights to broadcast the Super Bowl in 2022, is reportedly asking for up to $ 6.5 million for a 30-second commercial during the game. That’s up from Super Bowl 2021, when CBS was fetching around $ 5.6 million per 30 seconds.

Turbo Tax and DraftKings are also set to return to the Super Bowl next year, while FTX plans to debut.

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