FOOTBALL: AIB reveal what motivates inter-county stars including Galway’s Sean Mulkerrin to mark 8th season as All Ireland Senior Championship sponsors

June 21, 2022; Galway and Oileáin Árainn footballer Seán Mulkerrin pictured at the launch of AIB’s new series, The Drive, which explores the adversity faced by inter-county players in the modern game and what drives them to don the jersey year after year. Hosted by Ardal O’Hanlon, The Drive features the stories of four cross-county players and their journeys on and off the pitch, celebrating the incredible perseverance shown by players across the country, who despite logic, never can’t give up, no matter how hard, because Tough Can’t Quit. You can see the teaser for the series on AIB GAA’s social media. Photo by Ramsey Cardy/Sportsfile

Proud club and county sponsor AIB have today been joined by inter-county footballers past and present to launch their new content series The Conduct as part of its sponsorship of the 2022 GAA All-Ireland Senior Football Championship.

The Conduct, which is hosted by comedian Ardal O’Hanlon, takes a behind-the-scenes look at the reality of life as an inter-county player and symbolizes their own journey as players and the commitment required on their part to succeed in the modern game. It also takes a deeper look at what drives them to don the jersey year after year and put in hours of unseen training for the game they love.

Season after season, inter-county footballers return to the training ground on dark January nights, putting in the hard yards at the start of the season – the rewards of which are often only seen on the sunny days of Championship football. However, many players are unlikely to get their hands on the infamous Sam Maguire Cup, let alone provincial silverware. For many footballers, after a grueling County season, they return home, expected to lead their clubs to County glory and chase the #TheToughest title of all as the days get shorter again.

After an exciting and action-packed 2021 GAA All-Ireland Senior Football Championship, a new dawn is now dawning for teams across the country and the new series, which kicks off next week, will feature the Tyrone shooter , Niall Morgan in episode one. Tyrone’s number 1 since 2013, Morgan will give insight into what propelled him and his teammates on their journey to the promised land, which saw The Red Hand claim their first Sam Maguire in 13 years last year . Morgan – now in his ninth year on the Tyrone panel – delves into life behind the scenes, the willingness to dig deep to get to the promised land last year and the reality of juggling daily life with life commitments. GAA – including how difficult it may be to deal with criticism on social media from a vocal fanbase. You can see the teaser for the series here: the launch of the first episode on June 29e on the social networks of AIB GAA.

The series will also feature Galway defender Seán Mulkerrin, who, despite recurring injuries and long journeys from his home of Inis Mór, has retained his place in Padraic Joyce’s squad, in a season that has saw the Tribesman overthrow longtime rivals Mayo in their quest. for provincial glory. Kilmacud Crokes talisman Paul Mannion will also be in the hot seat, as he looks back on a career that saw the 28-year-old win seven Leinster titles and six Celtic Crosses while leading the line in the hunt for Crokes for the Andy Merrigan Cup. . Rounding out the series is rising Kerry star Stefan Okunbor, who – after a few seasons Down Under with Geelong Cats – will be looking to make his mark on his return to the Kingdom as Jack O’Connor’s men. prepare for one more charge at Sam Maguire.

AIB, now in its eighth year as a sponsor of the GAA All-Ireland Senior Football Championship, has launched The reader to celebrate #TheToughest players in Gaelic games. Speaking at today’s launch, AIB Managing Director Colin Hunt highlighted the importance of this year’s GAA All-Ireland Senior Football Championship: “Like the GAA, the AIB is deeply rooted in communities across the country. We have always been extremely proud of our association with the GAA and are delighted to launch ‘The Drive’ today as part of AIB’s sponsorship of the GAA All-Ireland Senior Football Championship. Over the past three decades of our partnership with the GAA, we have witnessed the incredible dedication and perseverance shown by the players season after season. Their commitment to representing the club and the county is a testament to themselves, their families and their communities. They, along with their supporters nationwide and we at the AIB, are all looking forward to another exciting weeks of Championship action.

Uachtarán Chumann Lúthchleas Gael, Larry McCarthy said: “AIB, as one of our longest serving partners, has continued to provide unwavering support to our organization and an incredible commitment to the development of the Gaelic Games. Through their sponsorship of the GAA All-Ireland Senior Football Championship , they have brought to life the bond between the GAA and the wider community, and that has already been demonstrated this summer, through the Sam Maguire and Tailteann Cups.We look forward to seeing more thrilling matches, football skilful and raw desire on display as Counties battle to lift the Sam Maguire and, for the first time, the Tailteann Cup.We’re sure AIB will put the 2022 GAA All-Ireland Senior Football Championship front and center, celebrating the dedication and perseverance of the players and the unwavering support of fans around the world.

For more information on The readerfor more exclusive content and to see why AIB supports the club and county, follow them @AIB_GAA on Twitter, Instagram, Facebook and find out more at

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