It’s a Penalty releases report on impact of Super Bowl LVI campaign

(06 May 2022, 12:10 +07)
Due to the prevalence of human trafficking crimes around major sporting events, the international non-profit organization It’s a Penalty (IAP) launched an extensive awareness and prevention campaign ahead of Super Bowl LVI in Los Angeles. in February, and has now released its impact report resulting from these efforts.

Highlights include:

– 14 children were identified in Los Angeles who appeared on the list of missing children;

– 8 minors were saved from sexual exploitation in Los Angeles;

– Nearly 500 traffickers statewide have been arrested, with more than 200 arrests made in the Los Angeles County area alone;

It’s a Penalty released its LVI Super Bowl campaign impact report in Los Angeles

– The National Human Trafficking Hotline reported a 20% increase in pre-Super Bowl calls over the same period a year earlier;

– Over 420 hotel staff received anti-human trafficking training to help spot signs of exploitation; and

– Over 450 hotels in the area received trafficking awareness kits that included It’s a Penalty posters in English and Spanish with hotline numbers and lists of missing children.

The campaign of the year also coincided with National Human Trafficking Prevention Month in January and kicked off at the Indigo Los Angeles Downtown Hotel.

The event brought together hospitality industry organizations to discuss tackling the problem, including the Hotel Association of Los Angeles, California Hotel & Lodging Association, American Hotel & Lodging Association, representatives from several major corporations hotel companies and the organization for the fight against trafficking in human beings A21.

Local officials, including U.S. Representative Karen Bass (D-CA 37th) and California Attorney General Rob Bonta, shared video messages supporting the campaign’s efforts and credited the hospitality industry for addressing the issue. in the field. Recognizing the importance of awareness as a means of prevention, the event concluded with a live anti-human trafficking training in which more than 420 hotel associates participated virtually and in person.

Elie Maalouf, CEO, Americas, IHG Hotels & Resorts, said, “IHG is proud to partner with It’s a Penalty to not only raise awareness of human trafficking and all its forms, but more importantly, to share the ways we can all prevent these terrible crimes from happening. We take a strong stand in partnership with our owners, elected officials and other industry players to condemn this exploitation and drive change. This goal is coupled with a commitment to co-worker training and the diligence of every hotel colleague – from parking attendants to front desk to housekeeping – to help keep traffic out of our 6 000 IHG-branded hotels.

Through its partnership with ECPAT and Polaris, two other leading anti-trafficking organizations, IHG supports various initiatives around education, awareness, support for survivor programs and more.

You can download the 16-page, 6.4MB IAP Impact Report from the Super Bowl LVI campaign in Los Angeles in .pdf format here.

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