Kansas City Chiefs Tight End and Super Bowl Champion Travis Kelce partners with Midwestern retailer Hy-Vee to support the work of the Kelce 87 & Running Foundation

Super Bowl champion Travis Kelce has teamed up with
Midwestern Hy-Vee’s grocer for the upcoming football season through 2025 for promotional purposes and
charitable campaigns supporting the foundation of Kelce 87 & Running.

From this season, Hy-Vee will donate
$ 1,000 to 87 and run for every touchdown scored by the Pro Bowl tight end. Hy-Vee will also offer Kelce branded products and a portion of the proceeds will benefit 87 & Running and support other events incorporating
Kelce’s newly built Ignition Lab in Operation Breakthrough.

“I am delighted to partner with Hy-Vee because from the start they were interested in how they could
support my foundation and the work we do in the community, ”Kelce said. “I also know how the Hy Vee brand has an impact. By working together we will be able to connect with many Kingdoms of Rulers across the Midwest,
which is important to me.

In addition to charitable elements, Kelce will appear in Hy-Vee promotional materials, including
advertisements, store appearances and social campaigns.

“When we saw the outreach that Travis was doing in his local community, we knew we wanted to support his
efforts, ”said Randy Edeker, president, CEO and chairman of Hy-Vee. “Not only is Travis talented on the pitch, he
also serves as a true role model and sport icon for families who visit our stores, making him a great partner
for us at Hy-Vee.

The Kelce 87 & Running foundation was created in 2015 with the mission of giving disadvantaged young people the means to
succeed by providing resources and support to their communities and cultivating their talent and
interest in the fields of education, business, athletics, STEM and the arts.

Partnership with Kansas City
A cornerstone of Operation Breakthrough, Kelce and his foundation’s latest project are Ignition Lab – a collaborative workspace where teens will have the support, resources, and opportunity to explore careers in STEM, launch
their own businesses and gain practical experience.

Hy-Vee has more than 280 grocery stores in eight Midwestern states. The retailer is also a sponsor of
Kansas City Chiefs

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