NBC Asks $ 6.5 Million Per Super Bowl 2022 Ad
NEW YORK CITY, New York: NBC reportedly sells 30-second Super Bowl 2022 commercials for a record $ 6.5 million, an 18% increase over what CBS charged for Super Bowl commercials Bowl in 2021.
In addition, NBC has nearly sold advertising slots for the upcoming Beijing Winter Olympics, a company executive said on Wednesday.
NBC has “a few ad units” for the Super Bowl and is deliberately holding them back, Dan Lovinger, executive vice president of ad sales at NBC Sports Group, said on a call with reporters.
Lovinger also said advertising for the 2022 Beijing Winter Olympics, which is slated to begin Feb. 4, is at “near selling levels.”
The Super Bowl, scheduled for February 13, will be played for the first time at the same time as the Winter Olympics.
As television consumption becomes more and more diverse, live sporting events continue to attract advertisers looking for scale, despite declining television audiences.
The NFL remains one of the media’s most valuable properties. In March, NBC extended its broadcast rights to “Sunday Night Football” as part of a new deal that begins with the 2023 NFL season and runs through 2033. It was valued at $ 2 billion per year.
NBC and its new streaming service Peacock will air and air Super Bowls in February 2026, February 2030, and February 2034.